NATURAL VITALITY CALM

When it comes to feeling calm, everyone has A place that they like to go. We wanted to show just how effective the magnesium supplement Natural Vitality Calm is by showing different people in their calm places.

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 PRINT

 
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DIGITAL BANNERS


We strategically placed banners on websites that may cause stress, such as WebMD.

 

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OWNED SOCIAL POSTS

We shared some of our fantastical scenarios on Facebook using live photos. The picture comes to life when users press and hold their finger to the image.

 

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We also created Instagram stories, interrupting users’ feeds, inviting them to experience CALM through a short breathing exercise.

 

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PAID SOCIAL POSTS

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TWITTER ENGAGEMENT

We asked people via Twitter to describe the most imaginative way they’d like to experience CALM. Then, we selected the best responses and created them.

Creative Directors: Bennett Holloway-Smith, Clay Coleman

Art Director: TJ Vining