NATURAL VITALITY CALM
When it comes to feeling calm, everyone has A place that they like to go. We wanted to show just how effective the magnesium supplement Natural Vitality Calm is by showing different people in their calm places.
DIGITAL BANNERS
We strategically placed banners on websites that may cause stress, such as WebMD.
OWNED SOCIAL POSTS
We shared some of our fantastical scenarios on Facebook using live photos. The picture comes to life when users press and hold their finger to the image.
We also created Instagram stories, interrupting users’ feeds, inviting them to experience CALM through a short breathing exercise.
PAID SOCIAL POSTS
TWITTER ENGAGEMENT
We asked people via Twitter to describe the most imaginative way they’d like to experience CALM. Then, we selected the best responses and created them.
Creative Directors: Bennett Holloway-Smith, Clay Coleman
Art Director: TJ Vining