NATURAL VITALITY CALM
When it comes to feeling calm everyone has their own place that they like to go to. We wanted to show just how effective the magnesium supplement Natural Vitality Calm is by showing different people in those different calm places.
Banners were strategically placed on websites that may cause stress like WebMD.
OWNED SOCIAL POSTS
We shared some of our fantastical scenarios on Facebook using live photos. When users press and hold on the photo, the photo comes to life.
We also created Instagram stories, interrupting users feeds, inviting users to experience CALM through a short breathing exercise.
PAID SOCIAL POSTS
We asked people via Twitter to describe the most imaginative way they’d like to experience CALM. We selected the best responses and actually created them.
Creative Directors: Bennett Holloway-Smith, Clay Coleman
Art Director: TJ Vining