The Work
The Bio
The Resumé
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The Work
The Bio
The Resumé
SOUTHERN COMFORT SOCIAL
How do you quadruple social response and get fans of Southern Comfort involved with the brand?
You ask them to help write a one-of-a-kind holiday story.
Winner: Silver Addy Award
For Five consecutive days, we posted different themed pictures asking questions.
The winning answers altered the story in different ways.
Once we had received all the answers, the story was animated.
Below is the result of the winning choices.