How do you quadruple social response and get fans of Southern Comfort involved with the brand?

You ask them to help write a one of a kind holiday story.


Winner: Silver Addy Award


For 5 consecutive days we posted different themed pictures asking questions.

The winning answers altered the story in different ways. 


Once we had received all the answers the story was animated in 2 days

Below is the result of the winning fan's answers.