Southern Comfort — Chris Davis

SOUTHERN COMFORT SOCIAL

How do you quadruple social response and get fans of Southern Comfort involved with the brand?

You ask them to help write a one-of-a-kind holiday story.

Winner: Silver Addy Award

For Five consecutive days, we posted different themed pictures asking questions.

The winning answers altered the story in different ways.

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Once we had received all the answers, the story was animated.

Below is the result of the winning choices.